Custom Theme
Uclic·2024
Available for new projects
WordPres built to perform
Custom WordPress development studio crafting high-converting themes, bespoke plugins, and WooCommerce stores. No page builders, no compromises.
Trusted by 40+ clients worldwide
faizawaheed.com
WordPress Expert
2+ Years Experience
WooCommerce
40+ Stores Built
5★ Rated
98% Client Satisfaction
Technologies: WordPress, PHP 8.2, WooCommerce, Gutenberg, MySQL, REST API, React, Tailwind CSS, Elementor Pro, ACF Pro, MongoDB, Git, Docker, Cloudflare
services
What I build for you
Every service is delivered as a finished, documented, and maintainable product. Not a starting point.
Popular
Custom WordPress Themes
Hand-coded themes built from a blank canvas. Your brand, your rules, zero bloat.
- Pixel-perfect Figma conversion
- Child-theme architecture
- WCAG 2.1 AA compliant
- Core Web Vitals optimised
Popular
Custom Plugin Development
Purpose-built plugins that do exactly what you need and nothing more.
- OOP plugin architecture
- Custom post types & taxonomies
- Settings API & REST endpoints
- Hooks & filters documented
Popular
WooCommerce Development
Conversion-focused stores with custom checkout flows, payment gateways, and product configurators.
- Custom checkout UX
- Subscription & memberships
- Multi-currency & tax rules
- Performance under load
Gutenberg Block Development
Custom FSE blocks and block patterns that give editors a visual, brand-safe experience.
- Custom block library
- Block patterns & templates
- InnerBlocks nesting
- Block.json attributes
Elementor & WPBakery
Custom widgets, dynamic tags, and popup templates for visual-builder workflows.
- Custom Elementor widgets
- Dynamic field mapping
- Theme builder templates
- WPBakery VC maps
Popular
Speed & Technical SEO
From a passing Lighthouse score to 95+: caching, critical CSS, image pipelines, schema markup.
- Core Web Vitals audit
- Redis / object caching
- Critical CSS inlining
- Schema & JSON-LD
PHP & API Development
Custom PHP logic, third-party API integrations, and headless data pipelines for complex workflows.
- Custom REST endpoints
- OAuth & webhook handlers
- Stripe / PayPal integration
- Cron & background jobs
Database & Integrations
MySQL schema design, WP query optimisation, and MongoDB bridges for hybrid data architectures.
- Complex WP_Query tuning
- Custom DB tables
- MongoDB Atlas bridge
- Data migration scripts
Maintenance & Security
Monthly care plans: updates, uptime monitoring, malware scanning, backups, and priority support.
- Weekly backups & restores
- Plugin & core updates
- Malware scan & firewall
- 24 h response SLA
- Projects delivered
- 0+
- Years with WordPress
- 0+
- Client satisfaction
- 0%
- Average rating
- 0.0★
Agency Experience
Collaborated remotely as a WordPress Developer with Fiznex, delivering custom themes, plugins, and WooCommerce stores for their global client base across 2+ years of ongoing partnership.
20+Projects Delivered
2+Years Collaboration
15+Happy Clients
selected work
Projects that moved the needle
Six case studies. Real clients, real constraints, measurable outcomes.
expertise
Deep skills, honest ratings
Competency levels based on years of daily use and production deployment. No self-assessment guesswork.
WordPress Core
- Custom Theme Development98%
- Plugin Architecture95%
- Gutenberg / FSE90%
- Multisite Networks85%
E-Commerce
- WooCommerce96%
- Payment Gateways88%
- Subscriptions & Memberships90%
- Inventory & Fulfilment82%
Backend & APIs
- PHP 8.x93%
- MySQL / WP_Query91%
- REST API Design89%
- MongoDB75%
Performance & SEO
- Core Web Vitals94%
- Technical SEO88%
- Caching Strategies92%
- Schema Markup86%
how it works
A process designed around clarity
No surprises, no scope creep, no black-box development. Here's exactly how we'll work together.
- 01
Discovery & Scoping
A focused kick-off call to map your goals, audience, technical constraints, and timeline. You leave with a clear written brief, not a vague estimate.
- 02
Architecture & Design
Database schema, plugin map, and page architecture first — then Figma wireframes and high-fidelity mockups reviewed with you before a line of code is written.
- 03
Development & Integration
Clean, documented PHP and JavaScript built to WordPress coding standards, committed to a private Git repo with a staging environment you can see throughout.
- 04
QA & Performance Audit
Cross-browser and device testing, Lighthouse audit (targeting 90+), security scan, and a full content review before your sign-off.
- 05
Launch & Handover
Zero-downtime deployment, DNS cutover, a recorded walkthrough for your team, and a 30-day post-launch support window included in every project.
the studio
Built on craft, not copy-paste
Faiza Waheed is a boutique WordPress development studio: one developer, full ownership, no outsourcing. Every project is scoped, built, and delivered by Faiza personally, which means you get consistent quality and a single point of contact throughout.
The studio works with brands that want a website built for their specific business, not adapted from a theme marketplace. That starts with understanding the problem before touching a keyboard, and it ends with a handover that leaves you genuinely in control of your own site.
Studio principles
- Zero page-builder dependency
- WordPress coding standards
- Documented & maintainable
- GDPR & WCAG compliant
Since 2024
WordPress Developer
about me
Faiza Waheed
WordPress Developer & Consultant
I started building WordPress sites in 2024 when a client needed something no off-the-shelf theme could deliver. Two years on, that same instinct to reach for the code before the plugin still drives every project I take on.
I work best on projects where performance and custom functionality matter: membership platforms, complex WooCommerce setups, multi-role editorial systems, and sites that need to rank and convert, not just look nice.
Faiza Waheed
testimonials
What clients say
“Faiza didn't just build us a website. She understood our growth-first positioning and translated it into a design that converts. Clients compliment the site constantly.”
“Every agency we spoke to wanted to sell us a template. Faiza asked what problem we were actually trying to solve. The result speaks for itself: listing inquiries are up 45% in three months.”
“I've worked with four WordPress developers over the years. Faiza is the first one who delivered ahead of schedule and whose code I can actually maintain myself. The WooCommerce setup is rock solid.”
faq
Common questions, straight answers
Only when the client explicitly requires it. For new projects I default to custom theme development or Gutenberg FSE, which gives you better performance, lower maintenance overhead, and no plugin lock-in. If you already have an Elementor site, I can work within that ecosystem too.
A custom WordPress theme with standard pages takes 3–5 weeks. A WooCommerce store with custom functionality typically runs 5–8 weeks. Complex plugin or platform builds are scoped individually. Timeline depends heavily on how quickly we can complete the discovery phase and how responsive feedback rounds are.
Projects are priced on scope, not hours. A clear brief gets you a fixed price with no hourly surprises. Custom theme builds start around $3,000; WooCommerce projects from $4,500; complex plugin development from $2,500. Monthly care plans start at $250. Fill in the contact form to get a tailored proposal.
Yes, that is a deliberate design constraint on every project. Custom Gutenberg blocks, ACF field groups, and well-labelled theme settings mean your content team can update the site without touching code. Every handover includes a recorded walkthrough.
I don't resell hosting, but I'll recommend the right environment for your project (typically Kinsta, WP Engine, or a managed VPS on Cloudways) and handle the entire setup and migration. This keeps you in full control of your own infrastructure.
Every project includes a 30-day post-launch support window at no extra cost. For ongoing cover, monthly care plans include priority bug fixes, weekly backups, plugin updates, and uptime monitoring. I respond to care-plan clients within 24 hours.
Yes, my client base is distributed across North America, the UK, and Australia. I work async-first: written briefs, Loom walkthroughs, and Notion project boards. Live calls are available across most timezones with 24 hours notice.
Yes, with a code audit first. I'll review the existing codebase, identify technical debt, and give you a clear picture of what needs fixing versus what can stay. Site acquisitions, agency rescues, and legacy migrations are a regular part of the work here.
Ready to build something that works?
Tell me what you need. I'll tell you what it'll take. No sales pitch, just a straight conversation.
contact
Let's talk about your project
Fill in the form and I'll reply within 48 hours with questions, ideas, and next steps.